Sustainable Entrepreneurship: The Impact of Corporate Size and Innovation on the Integration of Environmental and Social Responsibility in Business Ventures

Authors

  • Muhammad Haseeb Shakil Department of Management Sciences, Faculty of Business Administration, COMSATS University, Lahore Campus, Pakistan.
  • Nurul Wahidah Binti Mahmud Zuhudi School of Media and Communication Studies, Faculty of Social Science & Leisure Management, Taylors University, Lakeside Campus, Subang Jaya, Malaysia.
  • Rana Nadir Idrees Department of Management Sciences, Faculty of Business Administration, COMSATS University, Lahore Campus, Pakistan.

DOI:

https://doi.org/10.56536/jebv.v4i1.100

Keywords:

Sustainable Entrepreneurship, Corporate Size, Innovation Capacity, Corporate Reputation.

Abstract

Sustainable entrepreneurship, portrayed by the combination of ecological and social obligation in business exercises, has arisen as a groundbreaking power in the contemporary business milieu. The review set out a thorough investigation of the unique parts of maintainable business ventures, especially digging into the vital job of environmental practices in forming corporate reputation. Corporate size is placed as a mediating variable because it takes part in environmental practices and is also directly proportional to the corporate reputation whether it’s negative or positive, while innovation capacity expects the job of a moderating variable because it helps to make environment-friendly goods which help to enhance the corporate size. Because of the heightening worldwide familiarity with natural and social worries, organizations are constrained to reevaluate their systems, mirroring a detectable shift towards sustainability. This change in perspective requires a nearer assessment of the transaction between environmental practices, corporate size, innovation capability, and corporate standing. Utilizing a cross-sectional review strategy inside a quantitative exploration plan, the concentrate deliberately examines the many-sided associations between these factors. The exact discoveries approve the hypothetical establishment, offering observational help for a positive relationship between environmental practices and both corporate reputation and size. Outstandingly, corporate size arises as a middle person, revealing insight into the nuanced effect of hierarchical size on the positive results of manageable drives. These insights not only contribute significantly to academic discourse but also offer practical implications for businesses, policymakers, and specialists. By unraveling the intricate elements crucial to the pursuit of sustainability in the entrepreneurial landscape, this study serves as a valuable resource for informed decision-making, practitioners, and policymakers in the evolving business environment.

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Published

2024-02-29

How to Cite

Muhammad Haseeb Shakil, Nurul Wahidah Binti Mahmud Zuhudi, & Rana Nadir Idrees. (2024). Sustainable Entrepreneurship: The Impact of Corporate Size and Innovation on the Integration of Environmental and Social Responsibility in Business Ventures. Journal of Entrepreneurship and Business Venturing, 4(1). https://doi.org/10.56536/jebv.v4i1.100

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