Customer Satisfaction Through Brand Management; The Influential Role Of Supervisor Support On Employee Motivation In Pakistan
Umar Khaliq
DOI:
https://doi.org/10.56536/jebv.v1i1.3Keywords:
Supervisor support, Employee motivation, CRM, BMAbstract
Purpose – This paper investigates the Customer Satisfaction Through brand management; the influential role of Supervisor support on Employee Motivation
Design/methodology/approach – Using an online survey, the study collects data in Pakistan from 320 retail employees from different companies. We used partial least squares structural equation modelling (PLS–SEM) to test the links between the influential roles of Supervisor support on Employee Motivation
Findings – As sketched in the start of the paper, the main objective of the paper is to reading the determinants of organizations for their brand management and customer satisfaction in perspective of Pakistan based retail oriented industries Research
limitations/implications – While the aftereffects of the investigation give suggestions to specialists and professionals, the examination's outcomes should be deciphered with alert. Given that Customer fulfillment can be affected by a large group of elements, for example, Customer relationship the executives, Supervisor backing and Employee inspiration. Future analysts should try to distinguish these different variables for fostering a more exhaustive model of brand the board.
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